
I took over the website after the first refusal from the client. The initial proposal didn’t feel contemporary enough and had a mismatched user journey. I used the existing brief and commenced internal interviews with the entire team (which was later reviewed with the entire team on the client’s end). That allowed me to redefine the brief, create a target group profiles, and redraw the sitemap with very few amends later in the process.
UX
UI
Look & Feel