k-labs

glo™ is a revolutionary tobacco heating technology. The device heats tobacco at 240°C and the vapour formed by the heating process has a natural tobacco taste and contains around 90-95% less toxicants than the smoke of conventional cigarettes.

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k-labs is an internal hub for forward-thinking customers. It allows users to share their views on upcoming or potential innovation and contribute to the future of the tobacco industry.

The project was divided into four phases. Each one presented different views and ideas in a form of polls, timelines and other interactive devices that allowed to collect valuable feedback about customers requirements.