LD was first launched in Russia in 1999 and quickly became Russia’s number one cigarette brand. LD is sold across 51 markets across the world.

I was responsible for creating an engagement toolkit for a newly created brand. 




The biggest challenge was to work only with brand guidelines, which concentrated mainly on printed collateral and to translate it into a fully functional website.

The website had to combine the functionality of the toolkit, providing all necessary information about the product and also work as a part of a soft launch, conveying the look and feel of the brand.

Use the contact form below, or drop me an e-mail at mat@matklicz.com