LD

LD was first launched in Russia in 1999 and quickly became Russia’s number one cigarette brand. LD is sold across 51 markets across the world.

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I was responsible for creating an engagement toolkit for a newly created brand.

The biggest challenge was to work only with brand guidelines, which concentrated mainly on printed collateral and to translate it into a fully functional website.

The website had to combine the functionality of the toolkit, providing all necessary information about the product and also work as a part of a soft launch, conveying the look and feel of the brand.