Novexpert was founded by researchers and doctors specialising in skin aging. The formulations they designed – and which bear their signatures – were inspired by recent advances in anti-aging medicine.

E-commerce website for a UK branch of a French cosmetic company. The design was based on the existing template that was modified to match the desired UX and the look & feel.




Novexpert is a premium, research-driven brand that required a simplistic yet bold website. That was achieved by using black and white as the main colours and range colours for accents. 

In addition to the website, I was responsible for the production of social imagery and product photography. 

To ensure legibility and ease of use, I decided to go with a more adaptive approach. Both desktop and mobile layouts were adapted and the content removed or re-shuffled, resulting in a more user-friendly experience. 

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