• Designed integrated campaigns across brand, digital, and product touchpoints.
• Took work from brief through concept to final delivery.
• Worked closely with strategy, copy, motion, and development teams.
• Shaped user flows and digital experiences within campaigns.
• Supported pitches and early concept development.
• Maintained consistency across channels and outputs.

• Led design across marketing and CRM for multiple global betting brands.
• Supported a broad brand rollout across acquisition, CRM, product, and marketing.
• Developed campaign concepts with cross-functional teams.
• Refined promotional and product-led visual experiences.
• Helped roll out the bwin identity across touchpoints.
• Worked closely with leadership, brand, product, and design teams.

Worked across agencies, studios, and brand teams in London.

• Delivered websites, digital products, and interactive presentations.
• Led selected projects from concept to delivery.
• Worked across product, marketing, and development teams.
• Adapted quickly to different brands, teams, and scopes.
• Maintained quality across fast-moving parallel projects.
• Worked with agencies including McCann, FCB Inferno, WCRS, and Geometry.

• Worked on integrated campaigns for brands including McDonald’s and Max Factor.
• Designed campaign assets across digital, print, and out-of-home.
• Collaborated with art direction, copy, and strategy teams.
• Contributed to early digital and product work, including a tablet retail app.
• Supported one of the first digital-focused teams in the London office.
• Helped take concepts from early ideas to final execution.

Early roles across studio, in-house, and freelance work.

• Built a foundation in branding, print, and production.
• Co-founded a small design initiative alongside studies.