UI Designer

• Led design across integrated campaigns, connecting brand, digital, and product touchpoints into cohesive user experiences.
• Drove creative direction from brief to execution, aligning brand objectives with user experience and engagement.
• Worked across multidisciplinary teams (strategy, copy, motion, development), driving consistency and quality across outputs.
• Delivered end-to-end design for campaigns, from concept through execution across multiple channels.
• Applied design thinking to campaign development, improving clarity, usability, and overall effectiveness of digital experiences.
• Shaped digital experiences and user flows within campaigns, ensuring usability alongside strong visual direction.
• Contributed to pitching and concept development, shaping ideas that supported business growth and client acquisition.
• Ensured consistency of visual language and experience across campaigns and platforms.
• Acted as a bridge between brand and digital, aligning creative output with user experience and product-like thinking.

Global Visual Designer

• Led design across marketing and CRM collateral, improving quality and alignment for multiple global betting brands.
• Worked within a large-scale external team embedded inside the wider group.
• Contributed to a full brand rollout, supporting activation across acquisition, CRM, product, and marketing touchpoints.
• Defined campaign concepts and execution in collaboration with multiple teams and stakeholders.
• Refined promotional assets and product-led visual experiences, ensuring clarity and impact across sportsbook and casino products.
• Played a key role in identity rollout and visual consistency across bwin touchpoints.
• Collaborated closely with senior teams in leadership, brand, product, and design to ensure cohesive delivery.

Freelance & Contract Designer

Various roles including studios and leading brands.

• Delivered end-to-end design across websites, digital products, and interactive experiences, adapting to different business needs and project scopes.
• Led design initiatives from concept to execution, ensuring alignment between business goals, user needs, and visual direction.
• Designed primarily marketing and product websites, alongside selected lightweight digital products and interactive presentations.
• Worked across multidisciplinary teams, collaborating with product, marketing, and development stakeholders.
• Provided design leadership on selected projects, shaping direction, improving quality, and supporting delivery.
• Managed multiple projects simultaneously, maintaining high standards and meeting tight deadlines.
• Delivered projects for leading agencies including McCann, FCB Inferno, WCRS, Geometry Global, and Kitcatt Nohr.

Digital Designer

• Worked on integrated campaigns for major brands including McDonald’s, Aussie, and Max Factor, contributing to both concept development and execution.
• Designed campaign assets across digital, print, and out-of-home, including Piccadilly Circus screen work.
• Collaborated with multidisciplinary teams across art direction, copywriting, and strategy to deliver cohesive creative output.
• Contributed to early digital and product work, including design of a tablet-based retail application for in-store use.
• Contributed to establishing one of the first digital-focused teams within the London office.
• Supported development of creative concepts from initial ideas through to final execution in a fast-paced agency environment.

Graphic Designer

Various roles including printing.com and Sandals Resorts.

• Built foundational knowledge in branding, print, and production across agency and in-house roles.
• Co-founded a small design initiative, delivering freelance work alongside studies.