01 / Brief & Research
bwin was rolling out a new global brand identity across acquisition and retention channels.
The scope covered campaigns, event branding, and scalable internal tools.
Key areas included:
- acquisition and retention campaigns across digital and social channels
- event branding for major moments such as Grand Slam tournaments
- the Big Win campaign with four football clubs
- a composition tool for CRM teams
- dynamic layouts for odds and live data
- a reusable icon set aligned with the new brand
The approach prioritised modularity and speed.
02 / Results
The final output supported a smooth, scalable rollout of the new bwin brand across:
- acquisition and retention campaigns
- event-led and partnership-driven activations
- CRM-driven communications using self-serve visual tools
Reusable templates, composition tools, and iconography reduced day-to-day dependency on design and created a more consistent brand presence across markets, partners, and campaign types.
03 / Impact
- Scaled a new global brand across acquisition, retention, and CRM channels.
- Enabled faster campaign production through reusable templates and self-serve tools.
- Improved consistency across markets, events, and partner-led campaigns.
01 / Brief & Research
bwin was rolling out a new global brand identity across acquisition and retention channels.
The scope covered campaigns, event branding, and scalable internal tools.
Key areas included:
- acquisition and retention campaigns across digital and social channels
- event branding for major moments such as Grand Slam tournaments
- the Big Win campaign with four football clubs
- a composition tool for CRM teams
- dynamic layouts for odds and live data
- a reusable icon set aligned with the new brand
The approach prioritised modularity and speed.
02 / Results
The final output supported a smooth, scalable rollout of the new bwin brand across:
- acquisition and retention campaigns
- event-led and partnership-driven activations
- CRM-driven communications using self-serve visual tools
Reusable templates, composition tools, and iconography reduced day-to-day dependency on design and created a more consistent brand presence across markets, partners, and campaign types.
03 / Impact
- Scaled a new global brand across acquisition, retention, and CRM channels.
- Enabled faster campaign production through reusable templates and self-serve tools.
- Improved consistency across markets, events, and partner-led campaigns.
bwin
Brand rollout and campaign execution for a global sports betting platform.
01 / Brief & Research
bwin was rolling out a new global brand identity across acquisition and retention channels.
The scope covered campaigns, event branding, and scalable internal tools.
Key areas included:
- acquisition and retention campaigns across digital and social channels
- event branding for major moments such as Grand Slam tournaments
- the Big Win campaign with four football clubs
- a composition tool for CRM teams
- dynamic layouts for odds and live data
- a reusable icon set aligned with the new brand
The approach prioritised modularity and speed.
02 / Results
The final output supported a smooth, scalable rollout of the new bwin brand across:
- acquisition and retention campaigns
- event-led and partnership-driven activations
- CRM-driven communications using self-serve visual tools
Reusable templates, composition tools, and iconography reduced day-to-day dependency on design and created a more consistent brand presence across markets, partners, and campaign types.
03 / Impact
- Scaled a new global brand across acquisition, retention, and CRM channels.
- Enabled faster campaign production through reusable templates and self-serve tools.
- Improved consistency across markets, events, and partner-led campaigns.
bwin
Brand rollout and campaign execution for a global sports betting platform.
01 / Brief & Research
bwin was rolling out a new global brand identity across acquisition and retention channels.
The scope covered campaigns, event branding, and scalable internal tools.
Key areas included:
- acquisition and retention campaigns across digital and social channels
- event branding for major moments such as Grand Slam tournaments
- the Big Win campaign with four football clubs
- a composition tool for CRM teams
- dynamic layouts for odds and live data
- a reusable icon set aligned with the new brand
The approach prioritised modularity and speed.
02 / Results
The final output supported a smooth, scalable rollout of the new bwin brand across:
- acquisition and retention campaigns
- event-led and partnership-driven activations
- CRM-driven communications using self-serve visual tools
Reusable templates, composition tools, and iconography reduced day-to-day dependency on design and created a more consistent brand presence across markets, partners, and campaign types.
03 / Impact
- Scaled a new global brand across acquisition, retention, and CRM channels.
- Enabled faster campaign production through reusable templates and self-serve tools.
- Improved consistency across markets, events, and partner-led campaigns.