bwin
Brand rollout and campaign execution for a global sports betting platform.
Year
2018-19
Duration
1 year
Responsibilities
Brand rollout & campaign execution
Acquisition and retention marketing assets
Event branding & partnership campaigns
01 / Brief
bwin was rolling out a new global brand identity developed by BBH. I joined the project on a contract basis to support the brand rollout and campaign execution, with a focus on acquisition and retention marketing across digital channels.
The scope included high-visibility campaigns, event branding, and scalable tools that would allow internal teams to produce consistent visual assets quickly and independently.
02 / Research & Approach
The work focused on applying the new brand system across performance-driven marketing contexts, where speed, clarity, and consistency are critical. Key areas of work included:
- acquisition and retention campaigns across digital and social channels
- event branding for major moments such as Grand Slam tournaments
- a Big Win campaign developed in collaboration with four prominent football clubs
- designing a composition tool that enabled the CRM team to create their own visual assets from a shared library
- supporting dynamic content needs, including layouts incorporating betting odds and live data
- creating a dedicated icon set aligned with the new brand to support clarity and reuse across formats
The approach prioritised modularity and reusability, allowing the brand to scale across markets and formats while maintaining visual coherence under tight production timelines.
03 / Results
The final output supported a smooth and scalable rollout of the new bwin brand across:
- acquisition and retention campaigns
- event-led and partnership-driven activations
- CRM-driven communications using self-serve visual tools
Reusable templates, composition tools, and iconography enabled faster campaign production and reduced dependency on design for day-to-day marketing needs. The result was a consistent, recognisable brand presence that could adapt to different markets, partners, and campaign objectives while maintaining clarity and performance focus.
Impact
Scaled a new global brand across acquisition, retention, and CRM channels.
Enabled faster campaign production through reusable templates and self-serve tools.
Improved consistency across markets, events, and partner-led campaigns.
bwin
Brand rollout and campaign execution for a global sports betting platform.
Year
2018-19
Duration
1 year
Responsibilities
Brand rollout & campaign execution
Acquisition and retention marketing assets
Event branding & partnership campaigns
01 / Brief
bwin was rolling out a new global brand identity developed by BBH. I joined the project on a contract basis to support the brand rollout and campaign execution, with a focus on acquisition and retention marketing across digital channels.
The scope included high-visibility campaigns, event branding, and scalable tools that would allow internal teams to produce consistent visual assets quickly and independently.
02 / Research & Approach
The work focused on applying the new brand system across performance-driven marketing contexts, where speed, clarity, and consistency are critical. Key areas of work included:
- acquisition and retention campaigns across digital and social channels
- event branding for major moments such as Grand Slam tournaments
- a Big Win campaign developed in collaboration with four prominent football clubs
- designing a composition tool that enabled the CRM team to create their own visual assets from a shared library
- supporting dynamic content needs, including layouts incorporating betting odds and live data
- creating a dedicated icon set aligned with the new brand to support clarity and reuse across formats
The approach prioritised modularity and reusability, allowing the brand to scale across markets and formats while maintaining visual coherence under tight production timelines.
03 / Results
The final output supported a smooth and scalable rollout of the new bwin brand across:
- acquisition and retention campaigns
- event-led and partnership-driven activations
- CRM-driven communications using self-serve visual tools
Reusable templates, composition tools, and iconography enabled faster campaign production and reduced dependency on design for day-to-day marketing needs. The result was a consistent, recognisable brand presence that could adapt to different markets, partners, and campaign objectives while maintaining clarity and performance focus.
Impact
Scaled a new global brand across acquisition, retention, and CRM channels.
Enabled faster campaign production through reusable templates and self-serve tools.
Improved consistency across markets, events, and partner-led campaigns.
bwin
Brand rollout and campaign execution for a global sports betting platform.
Year
2018-19
Duration
1 year
Responsibilities
Brand rollout & campaign execution
Acquisition and retention marketing assets
Event branding & partnership campaigns
01 / Brief
bwin was rolling out a new global brand identity developed by BBH. I joined the project on a contract basis to support the brand rollout and campaign execution, with a focus on acquisition and retention marketing across digital channels.
The scope included high-visibility campaigns, event branding, and scalable tools that would allow internal teams to produce consistent visual assets quickly and independently.
02 / Research & Approach
The work focused on applying the new brand system across performance-driven marketing contexts, where speed, clarity, and consistency are critical. Key areas of work included:
- acquisition and retention campaigns across digital and social channels
- event branding for major moments such as Grand Slam tournaments
- a Big Win campaign developed in collaboration with four prominent football clubs
- designing a composition tool that enabled the CRM team to create their own visual assets from a shared library
- supporting dynamic content needs, including layouts incorporating betting odds and live data
- creating a dedicated icon set aligned with the new brand to support clarity and reuse across formats
The approach prioritised modularity and reusability, allowing the brand to scale across markets and formats while maintaining visual coherence under tight production timelines.
03 / Results
The final output supported a smooth and scalable rollout of the new bwin brand across:
- acquisition and retention campaigns
- event-led and partnership-driven activations
- CRM-driven communications using self-serve visual tools
Reusable templates, composition tools, and iconography enabled faster campaign production and reduced dependency on design for day-to-day marketing needs. The result was a consistent, recognisable brand presence that could adapt to different markets, partners, and campaign objectives while maintaining clarity and performance focus.
Impact
Scaled a new global brand across acquisition, retention, and CRM channels.
Enabled faster campaign production through reusable templates and self-serve tools.
Improved consistency across markets, events, and partner-led campaigns.
bwin
Brand rollout and campaign execution for a global sports betting platform.
Year
2018-19
Duration
1 year
Responsibilities
Brand rollout & campaign execution
Acquisition and retention marketing assets
Event branding & partnership campaigns
01 / Brief
bwin was rolling out a new global brand identity developed by BBH. I joined the project on a contract basis to support the brand rollout and campaign execution, with a focus on acquisition and retention marketing across digital channels.
The scope included high-visibility campaigns, event branding, and scalable tools that would allow internal teams to produce consistent visual assets quickly and independently.
02 / Research & Approach
The work focused on applying the new brand system across performance-driven marketing contexts, where speed, clarity, and consistency are critical. Key areas of work included:
- acquisition and retention campaigns across digital and social channels
- event branding for major moments such as Grand Slam tournaments
- a Big Win campaign developed in collaboration with four prominent football clubs
- designing a composition tool that enabled the CRM team to create their own visual assets from a shared library
- supporting dynamic content needs, including layouts incorporating betting odds and live data
- creating a dedicated icon set aligned with the new brand to support clarity and reuse across formats
The approach prioritised modularity and reusability, allowing the brand to scale across markets and formats while maintaining visual coherence under tight production timelines.
03 / Results
The final output supported a smooth and scalable rollout of the new bwin brand across:
- acquisition and retention campaigns
- event-led and partnership-driven activations
- CRM-driven communications using self-serve visual tools
Reusable templates, composition tools, and iconography enabled faster campaign production and reduced dependency on design for day-to-day marketing needs. The result was a consistent, recognisable brand presence that could adapt to different markets, partners, and campaign objectives while maintaining clarity and performance focus.
Impact
Scaled a new global brand across acquisition, retention, and CRM channels.
Enabled faster campaign production through reusable templates and self-serve tools.
Improved consistency across markets, events, and partner-led campaigns.