01 / Brief & Research
LIO needed a clearer, more supportive mobile onboarding flow.
The work focused on:
- a clearer step-by-step survey structure
- lower cognitive load through grouping and progressive disclosure
- a softer, more approachable visual language
- guidance that felt supportive rather than evaluative
The goal was to reduce friction without losing useful insight.
02 / Results
The result was a clearer onboarding flow leading into personalised guidance.
The design provided:
- a more engaging survey flow
- a softer, more consistent visual language
- a stronger foundation for future product growth
It set a more human tone for financial onboarding.
03 / Impact
- Turned a complex assessment into a friendlier onboarding flow
- Made next steps easier to understand
- Created a stronger entry point for personalised guidance
01 / Brief & Research
LIO needed a clearer, more supportive mobile onboarding flow.
The work focused on:
- a clearer step-by-step survey structure
- lower cognitive load through grouping and progressive disclosure
- a softer, more approachable visual language
- guidance that felt supportive rather than evaluative
The goal was to reduce friction without losing useful insight.
02 / Results
The result was a clearer onboarding flow leading into personalised guidance.
The design provided:
- a more engaging survey flow
- a softer, more consistent visual language
- a stronger foundation for future product growth
It set a more human tone for financial onboarding.
03 / Impact
LIO App
UX and UI for a clearer, more supportive onboarding flow.
01 / Brief & Research
LIO needed a clearer, more supportive mobile onboarding flow.
The work focused on:
- a clearer step-by-step survey structure
- lower cognitive load through grouping and progressive disclosure
- a softer, more approachable visual language
- guidance that felt supportive rather than evaluative
The goal was to reduce friction without losing useful insight.
02 / Results
The result was a clearer onboarding flow leading into personalised guidance.
The design provided:
- a more engaging survey flow
- a softer, more consistent visual language
- a stronger foundation for future product growth
It set a more human tone for financial onboarding.
03 / Impact
- Turned a complex assessment into a friendlier onboarding flow
- Made next steps easier to understand
- Created a stronger entry point for personalised guidance
LIO App
UX and UI for a clearer, more supportive onboarding flow.
01 / Brief & Research
LIO needed a clearer, more supportive mobile onboarding flow.
The work focused on:
- a clearer step-by-step survey structure
- lower cognitive load through grouping and progressive disclosure
- a softer, more approachable visual language
- guidance that felt supportive rather than evaluative
The goal was to reduce friction without losing useful insight.
02 / Results
The result was a clearer onboarding flow leading into personalised guidance.
The design provided:
- a more engaging survey flow
- a softer, more consistent visual language
- a stronger foundation for future product growth
It set a more human tone for financial onboarding.
03 / Impact
- Turned a complex assessment into a friendlier onboarding flow
- Made next steps easier to understand
- Created a stronger entry point for personalised guidance