01 / Brief & Research
ROXi needed one coherent system across app, web, platform, and content workflows.
It had to balance TV UX, fast-moving brand output, and internal tools.
The approach focused on:
- TV-first navigation and motion for large-screen clarity
- simpler marketing journeys and onboarding
- clear internal tools for uploads, permissions, and catalog management
- modular systems spanning app, web, CRM, and social
- early AI-assisted content patterns
The goal was to make these layers feel like one ecosystem.
02 / Results
The result is a broader ROXi design system spanning product, platform, and brand execution.
It supports:
- a clearer and more engaging interactive TV product
- a simpler marketing site and onboarding path
- more reliable partner workflows for managing content
- faster content production across marketing and social channels
Together, these outputs create a stronger foundation for growth across product, operations, and audience touchpoints.
03 / Impact
- Unified app, web, platform, and marketing work into one scalable design language
- Made complex TV, content, and partner workflows clearer and easier to operate
- Created a stronger foundation for AI-assisted and CMS-driven media systems
01 / Brief & Research
ROXi needed one coherent system across app, web, platform, and content workflows.
It had to balance TV UX, fast-moving brand output, and internal tools.
The approach focused on:
- TV-first navigation and motion for large-screen clarity
- simpler marketing journeys and onboarding
- clear internal tools for uploads, permissions, and catalog management
- modular systems spanning app, web, CRM, and social
- early AI-assisted content patterns
The goal was to make these layers feel like one ecosystem.
02 / Results
The result is a broader ROXi design system spanning product, platform, and brand execution.
It supports:
- a clearer and more engaging interactive TV product
- a simpler marketing site and onboarding path
- more reliable partner workflows for managing content
- faster content production across marketing and social channels
Together, these outputs create a stronger foundation for growth across product, operations, and audience touchpoints.
03 / Impact
- Unified app, web, platform, and marketing work into one scalable design language
- Made complex TV, content, and partner workflows clearer and easier to operate
- Created a stronger foundation for AI-assisted and CMS-driven media systems
ROXi
Product, platform, and brand design for an interactive TV music ecosystem.
01 / Brief & Research
ROXi needed one coherent system across app, web, platform, and content workflows.
It had to balance TV UX, fast-moving brand output, and internal tools.
The approach focused on:
- TV-first navigation and motion for large-screen clarity
- simpler marketing journeys and onboarding
- clear internal tools for uploads, permissions, and catalog management
- modular systems spanning app, web, CRM, and social
- early AI-assisted content patterns
The goal was to make these layers feel like one ecosystem.
02 / Results
The result is a broader ROXi design system spanning product, platform, and brand execution.
It supports:
- a clearer and more engaging interactive TV product
- a simpler marketing site and onboarding path
- more reliable partner workflows for managing content
- faster content production across marketing and social channels
Together, these outputs create a stronger foundation for growth across product, operations, and audience touchpoints.
03 / Impact
- Unified app, web, platform, and marketing work into one scalable design language
- Made complex TV, content, and partner workflows clearer and easier to operate
- Created a stronger foundation for AI-assisted and CMS-driven media systems
ROXi
Product, platform, and brand design for an interactive TV music ecosystem.
01 / Brief & Research
ROXi needed one coherent system across app, web, platform, and content workflows.
It had to balance TV UX, fast-moving brand output, and internal tools.
The approach focused on:
- TV-first navigation and motion for large-screen clarity
- simpler marketing journeys and onboarding
- clear internal tools for uploads, permissions, and catalog management
- modular systems spanning app, web, CRM, and social
- early AI-assisted content patterns
The goal was to make these layers feel like one ecosystem.
02 / Results
The result is a broader ROXi design system spanning product, platform, and brand execution.
It supports:
- a clearer and more engaging interactive TV product
- a simpler marketing site and onboarding path
- more reliable partner workflows for managing content
- faster content production across marketing and social channels
Together, these outputs create a stronger foundation for growth across product, operations, and audience touchpoints.
03 / Impact
- Unified app, web, platform, and marketing work into one scalable design language
- Made complex TV, content, and partner workflows clearer and easier to operate
- Created a stronger foundation for AI-assisted and CMS-driven media systems